Summary
Deeply creative design leader with 20+ years of proven track record in world class corporates and design consultancies around the globe. 50+ design and utility patents, developed 100+ commercially successful products across various product categories.
Highly passionate about creating meaningful product experiences at the intersection of physical and digital, based on consumer insights, business needs, and technological feasibility. Exceptionally skilled in collaborating with multidisciplinary teams, to successfully deliver design objectives, for both internal and external stakeholders.
Visionary in leading strategic design development. Complex problem solver throughout an iterative and collaborative design process, from early design research, opportunity identification & strategy, to concept development and design implementation. Mastering established design processes and leveraging AI tools for widening focus and efficiency.
I’ve always enjoyed making things, so design came naturally to me - early in my career, I wanted to work across different fields and through the whole design process. During my studies, I did internships at several European design agencies and worked with Airbus on my thesis project. Shortly after, I started my first full-time job as an Industrial Designer at Studio Syneo in Milan.
Later, I joined LG Electronics Design in Milan and helped start the LG Design Studio in London. Working at LG also gave me the chance to gain work tremendous experience in South Korea, which I value greatly.
In 2010, I moved to New York City to join Smart Design, working with talented people on multi-disciplinary projects focused on human-centered design: "Design is not about objects, it's about people." I also worked at their studios in San Francisco and Barcelona on global projects.
2013 I joined the PepsiCo’s Global Design team in NYC, developing and implementing a consistent Global Design Strategy with focus on the beverage equipment portfolio.
Since 2022, I have been part of the LIXIL Global Design Team, guiding design for American Standard and Grohe bath products. I lead a design team and work closely with internal and external partners to create product platforms based on market and customer insights, focusing on the Showering Category across Retail and e-Commerce to boost sales and market share.
2022 - current: Leader, Creative Director at LIXIL Americas (NYC)
2013 -2022: Senior Manager, Global Product Design at PepsiCo Global Design (NYC)
2010 - Senior Industrial Designer at Smart Design (NYC)
2007 - Industrial Designer at LG Electronics (London)
2005 - Industrial Designer at LG Electronics (Milan)
2005 - Junior Industrial Designer at Studio Syneo (Milan)
2004 - Designer / Thesis Project at Airbus Group (Munich, Germany)
2004 - Internship at Kiska (Salzburg, Austria)
2004 - Graduated from Coburg University of Applied Sciences (Coburg, Germany)
2003 - 'Computer Aided Product Design' at Bournemouth University (Bournemouth, UK)
2002 - Internship at Phoenix Design (Stuttgart, Germany)
2001 - Internship at Vorschub (Berlin, Germany)
1999 - 'Integrated Product Design' at Coburg University of Applied Sciences (Coburg, Germany)
Feel free to contact me for more information or check out my profile on LinkedIn.